
Video Early, Video OftenEarlier this year, we were hired to do a site survey in advance of a major construction project. We recorded a route more than two kilometres long from multiple angles. ... Production Ideas | Sean Lindsay | 6 December 2010 Read More |
Recording Quality Video: A short list of tips for impromptuThis is a list of tips gathered from emails written over the past couple of years to individuals who were gathering their own video footage. It started out with some ... Production Ideas | Sean Lindsay | 25 May 2010 Read More |
Not what you do, but why you do it.What makes a video inspiring? This may seem like a simple question, but when an employee or business owner is planning a video production, they are usually focused on the content.... Production Ideas | Sean Lindsay | 17 May 2010 Read More |
Let There Be LightThere is a term for a film made without light. It's called radio. That's how the old saying goes and it is no less relevant in the world of video. Without ... Production Ideas | Sean Lindsay | 9 April 2009 Read More |
Practice Makes the Unnatural NaturalBruce Lee once wrote "Practice until the unnatural becomes natural". There is wisdom in these words. Whether in life or martial arts, practice is essential to mastering whatever challenge you ... Production Ideas | Andrew Bosch | 25 November 2008 Read More |
Corporate Actors Tip 2: Missed a Cue? Don't Let It Stop You!Imagine this for a moment: you are midway through your video presentation and everything is going marvelously; all of a sudden, in a momentary lapse of concentration, when you were ... Production Ideas | Andrew Bosch | 6 February 2008 Read More |
Corporate Actors Tip 1: Spiking the CameraMany of the corporate video projects we produce involve individuals interviewing or addressing their colleagues. From boardroom presentations to panel discussions, it's important to be aware of a few points ... Production Ideas | Andrew Bosch | 10 January 2008 Read More |
Happy Anniversary Falstaff ProductionsHappy Anniversary Falstaff Productions! It is hard to believe that it was little more than a year ago that we decided to go our own way with Falstaff Productions and ... Production Ideas | Sean Lindsay | 10 December 2007 Read More |
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| Practice Makes the Unnatural Natural |
| Written by Andrew Bosch | |||
| Tuesday, 25 November 2008 00:00 | |||
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Bruce Lee once wrote "Practice until the unnatural becomes natural". There is wisdom in these words. Whether in life or martial arts, practice is essential to mastering whatever challenge you undertake. This is especially true in video production. I can't tell you how many times people have said to me how they want their video to be 'natural'. Usually, they understand this to mean their delivery should be spontaneous and unrehearsed. They believe this approach is the most direct and sure fire way to make their video come across as natural, friendly and sincere. Nothing could be further from the truth! You know those really charming commercials with charismatic speakers who just seem to be so comfortable in front of the camera? They look so relaxed and so....natural. They rehearsed that. Surprised? No, I didn't think so. Confucius said, "success depends upon previous preparation and without such preparation there is sure to be failure." Preparation is key to delivering your message effectively. Even the most natural speakers need to prepare. The camera does things to people. The moment that little red recording light goes on people change. They get camera shy. This drains people's energy, slows their speech, and makes their entire delivery come out flat.
Keeping your audience's attention is key if you want your video to be effective. One way to ensure this is to get the audience to like you. Being friendly, speaking comfortably, and smiling are excellent ways of doing this. It may be hard at first, but believe me, if you practice and prepare, your video will turn out much better than if you hadn't. No matter how uncomfortable it may feel, practice until the unnatural becomes natural.
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"As a director, film is about how you dole out the information so that the audience stays with you when they're supposed to stay with you, behind you when they're supposed to stay behind you, and ahead of you when they're supposed to stay ahead of you." - David Fincher |