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Recording Quality Video: A short list of tips for impromptu

This is a list of tips gathered from emails written over the past couple of years to individuals who were gathering their own video footage. It started out with some ...

Production Ideas | Sean Lindsay | 25 May 2010

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Not what you do, but why you do it.

What makes a video inspiring? This may seem like a simple question, but when an employee or business owner is planning a production, they are usually focused on the content. They thi...

Production Ideas | Sean Lindsay | 17 May 2010

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Let There Be Light

There is a term for a film made without light. It's called radio. That's how the old saying goes and it is no less relevant in the world of video. Without ...

Production Ideas | Sean Lindsay | 9 April 2009

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Practice Makes the Unnatural Natural

Bruce Lee once wrote "Practice until the unnatural becomes natural". There is wisdom in these words. Whether in life or martial arts, practice is essential to mastering whatever challenge you ...

Production Ideas | Andrew Bosch | 25 November 2008

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Corporate Actors Tip 2: Missed a Cue? Don't Let It Stop You!

Imagine this for a moment: you are midway through your video presentation and everything is going marvelously; all of a sudden, in a momentary lapse of concentration, when you were ...

Production Ideas | Andrew Bosch | 6 February 2008

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Corporate Actors Tip 1: Spiking the Camera

Many of the corporate video projects we produce involve individuals interviewing or addressing their colleagues. From boardroom presentations to panel discussions, it's important to be aware of a few points ...

Production Ideas | Andrew Bosch | 10 January 2008

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Happy Anniversary Falstaff Productions

Happy Anniversary Falstaff Productions! It is hard to believe that it was little more than a year ago that we decided to go our own way with Falstaff Productions and ...

Production Ideas | Sean Lindsay | 10 December 2007

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News and Production Ideas



Recording Quality Video: A short list of tips for impromptu videographers
Written by Sean Lindsay   
Tuesday, 25 May 2010 20:34

This is a list of tips gathered from emails written over the past couple of years to individuals who were gathering their own video footage. It started out with some suggestions for nurses who were travelling to Yemen to provide workshops and has grown slowly to accommodate the parameters of television pilot sketches, "how-to" videos, and live events. The items below are some of the blanket advice that I’d give to anyone new to video. The focus is on providing individuals with flexibility when they go to edit their video. I hope it is short enough not to overwhelm anyone on their first project, but comprehensive enough to cover most of the major obstacles. Let me know if you have anything to add or any questions: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

Plan ahead

It is very discouraging to look at your footage and wish that you had more to work with. In many cases, you can't go back and pick up those shots you missed. Plan ahead when you are putting together any project. Think about how long you will be out with your camera and how much storage (tapes/flash cards) you will need to record everything you want. Estimate very generously. Media may seem expensive at the time, but running out of storage can be disastrous, not to mention very frustrating. Make sure you have additional batteries and charge them the day before. Make a checklist of who/what/where needs to be included in the final video. On the day, methodically capture these subjects first. If the subject is crucial for your project, don't assume you will have time to get the shot later.

 

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Use a tripod

The most important tip. Unless you are an experienced camera operator or you want to have a “reality” look to your shot keep the camera steady, or you will risk ending up without any usable footage.

 

Lighting

Shoot with as much light as possible and use the camera settings to bring the levels back down to what you want. This will provide the best image quality with a sharper picture and better colour saturation. Give your subject lots of light and also have a separate light illuminate the background behind the subject. (But, be careful not to light the background more than the subject or stand the subject in front of a bright window unless you want to record a talking silhouette!) This gives the shot more depth. Use whatever lights you have handy and be creative about where you point them. If the lights seem too intense, bounce them off a wall or the ceiling. When shooting outdoors, try to avoid shooting in direct sunlight, as the contrast will be very extreme and may lead to some permanent loss of detail either in the light or the shadows.

 

Audio

Use an external microphone such as a shotgun microphone or wireless microphone if at all possible within your budget. Your microphone needs to be as close to the subject as possible. Usually, this means that a microphone attached to the camera is not sufficient.

You can also record your audio with a digital audio recorder and match it up with the video later (just be sure that your recorder can transfer its recorded files to a computer in a standard format). If you are working with an audio recorder, clap your hands in front of the camera while it is rolling at the start of each shot so you have a precise action that you can match up with the sound in editing. It helps to also say out loud the number of the take or scene that you are shooting so you can sort it all out later.

If you are forced to use the in-camera microphone, the placement of your camera for the picture comes almost secondary to the location where it will pick up the best sound. You are going to pick up a lot of the ambient room noise. These microphones may give the impression that you were really there, but you’ll want to ensure that the experience is that of someone sitting in the front row or standing near the subject.

 

Live events

Take a lot of recordable media with you and run the cameras as much as possible. Having too much footage is usually better than not having enough. The cameras will also be easier to sync if you let them keep rolling once they start. It is easier to sync two long clips than dozens of short ones. Unless you know you will be taking a lengthy break, just keep them going and don’t hit pause.

If you can, run two (or more) cameras simultaneously from different angles and at different distances. Do your best to coordinate camera moves so that one camera is stationery while the other camera is panning or zooming or moving, this will give you a safety shot to cut away to if your move doesn’t go as planned.

Keep in mind that live events will also look better on video if you provide adequate lighting. This can be challenging if the room is dimly lit to accommodate a projection screen or to set a mood for the audience; at some point you will need to decide if you want pristine video footage or a great atmosphere for the audience at the event. Even with a tremendously expensive camera lens it is not possible to have it both ways unless you have the time to carefully design an lighting plan that will illuminate some areas (such as a podium) while shielding other areas from reflected light.

 

B-roll footage

These things will help to create transitions or hide segments where you want to add new material or cut material:
• close-up of the speaker’s hands, props, or a shot from behind the speaker facing the audience
• exterior and interior shots of the building(s) you are in
• shots of the room and the participants
• shots of anything that comes up in the material (facilities, instruments, offices, computers, hospitals, schools, etc.)
• “candid” shots of subjects talking to each other, working, walking, etc.
• footage that represents the location (characteristic shots of the city, exterior shots of the building)

It helps to remember that if you can’t see the person talking, the audio that you hear in a particular scene could be anything, recorded any time, even weeks later. Without these “cut away” shots, it is very hard to abridge the content without using something obvious like a dissolve or fade to jump ahead.

Don’t worry about editing in the camera. Aim for a minimum of 30 seconds for a shot, even if you don’t think the content is very interesting. Once you get that, try for another 30 seconds from a different angle, or moving, or zooming, or panning.

You never know where these will end up; you may type over a video clip instead of using a blank background for a slide, add a voiceover to open or close the video, or you may want to roll some of this during the credits to liven them up.

Collecting b-roll footage is also an excellent opportunity to collect ambient sound; unless you are describing the scene you are shooting, see if you can quietly capture the atmosphere of the location.

 

Shoot in high definition if possible

Shooting with older handicams will limit your options in editing, even if you intend this particular project to only be finished on DVD or for the web. If your original image is larger than the finished format, you can crop the video or create additional movement within the shot.


Rehearse

Rehearse as much as you can before you shoot. The more you rehearse, the more natural it will look when you start rolling. This rehearsal time can also give the person behind the camera time to prepare their role.

 
Not what you do, but why you do it.
Written by Sean Lindsay   
Monday, 17 May 2010 22:07

What makes a video inspiring? This may seem like a simple question, but when an employee or business owner is planning a production, they are usually focused on the content. They think, “how will I jam all of these important statistics and faces into my project?” They focus on explaining what their company does. The problem is that for everyone, except perhaps the most calculating investor, what your audience really cares about is how your business relates to them.

AudienceUnless your company is entirely unique and no other company is in the same industry, explaining what you do is a lot less important than explaining why you do it. If you have an audience for your video, they are giving you something incredibly valuable: their time. If you are an auto manufacturer and you spend their time telling them that you build cars and they come in different colours and you build hatchbacks and convertibles, you've only really communicated that, like all of your competitors, you make cars. If someone sees something they like in that video, sure, they may go out and purchase it. But, they may also see another video a little later and see something else and go and purchase that. If you haven't inspired your audience to make that leap to find out more about your company (whether it is your products, or your safety standards, or your record as an employer) your video has only used up your audience's patience and your budget.

Simon Sinek, in his talk How Great Leaders Inspire Action, draws a division between two parts of the brain, the neo-cortex that controls linguistic, rational, and critical thought, and the limbic brain that dictates trust, loyalty, behaviour, decision making and “has no capacity for language.” He says, “people can understand vast amounts of complicated information like features and benefits and facts and figures, it just doesn't drive behaviour." When we talk about why, “we're talking directly to the part of the brain that controls behaviour. And then we allow people to rationalise it with the tangible things we say and do. This is where gut decisions come from."

If you can make your audience just “feel” like your company is the right company to deal with, to instinctively believe that your message important to them before they start looking at the statistics and information, this is a huge accomplishment. They are motivated to see your company's priorities aligned with their own objectives. To do this, you need to successfully communicate a message to your audience's limbic-brain. You must communicate those things that drive the behaviour of your company.
Why do you do what you do?

It can be a challenge to answer this question, especially if all of the communications in your company are focused on what is happening. You need to discover the answer, because as Sinek says,

if you don't know why you do what you do, and people respond to why you do what you do, then how will you ever get people to vote for you or buy something from you or more importantly, be loyal, and want to be a part of what you do. The goal is not just to sell people who need what you have. The goal is to sell to people who believe what you believe. The goal is not just to hire people who need a job, it's to hire people who believe what you believe. If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe they work for you with blood and sweat and tears.

In my experience, smaller organisations tend to have more successful videos, because they are more interested in exploring the question of why they do what they do. They don't necessarily come to a production with a predetermined message in mind. They put their own employees and clients in front of the camera and explore why those individuals work with their organisation. They have no concerns about injecting individual values and aspirations into their video. They are also highly motivated to distinguish themselves from their larger (and usually older) competitors. If a start up company competes for clients only based on what they do, why would anyone choose them over an established performer in that industry? Knowing the answer to why is what makes new companies competitive. Knowing the answer to why is what makes large companies dominate their market. Communicating why in your video makes it memorable and inspires your audience to incorporate your story into their own.

We will be following up this idea later with some ideas about how to find the "why" in your organisation. In the mean time, I'll read Simon Sinek's book Start With Why, and I invite you to watch his talk at TEDxPugetSound here:

 

If anyone has any ideas or comments on this post, I'm happy to hear from you: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


 
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