Lost in translation
Let's face it, people who work in technology often have a language that is all their own. Sometimes, you need to communicate something important to others who may not understand your world. A little practice, and a dynamic presentation can make the difference between clarity and a communication disaster.Don't just explain what you do and how it's done, show them. Whether you want to train people on new software, or demonstrate to your clients how they can install and troubleshoot the latest widget, let Falstaff Productions show your audience the expertise you bring to your clients' technology needs. When you're fielding calls from customers and focused on providing quality service, you have more important things to do with your time than market your business. Self-promotion is rarely a priority for technical experts. But the question is, "how are people going to know you are an expert if you don't tell them?" You need a way to concisely tell people who you are, what you can do, and most importantly, what you can do for them.This is essential in a small business where customers may not know where to look, or even know what they are looking for. It is just as important (assuming you like where you work) in a large company where you represent a department of experts and your internal customers simply expect you to be professional and repeatedly come up with solutions to their problems. Provide your customers with a basic education in your services. A short video will give your customers the information they need to make better decisions. Save yourself time and frustration. Set their expectations. Teach them your language. Let them recognise your experience and skills for the valuable assets that they are. It is time to tell your story. Talk to one of our Producers and find out how we can help. Call Falstaff Productions at 403 978-7101 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
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"As a director, film is about how you dole out the information so that the audience stays with you when they're supposed to stay with you, behind you when they're supposed to stay behind you, and ahead of you when they're supposed to stay ahead of you." - David Fincher |