"Oh well, maybe next year," isn't an optionUse streaming video to reach a wider audience, create a highlight reel keep your message current, send a B-roll of footage to media outlets along with your press release, use video analysis in your post-mortem, or edit on site to provide your guests with a video memento. The choice is up to you.But only if you plan for it.
Video isn't a must-have for every event. We'll be the first to tell you that. But, if you want video, you need to plan ahead to make sure you get the quality you want and ensure that the video supports your event objectives.
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“With a good script, a good director can produce a masterpiece. With the same script, a mediocre director can produce a passable film. But with a bad script even a good director can't possibly make a good film. For truly cinematic expression, the camera and the microphone must be able to cross both fire and water. The script must be something that has the power to do this” - Akira Kurosawa |